Introducing the New FLO Living

Your hormones are always changing and so are we. I’m so excited to debut the NEW FLO Living!

We are proud to be celebrating just over a decade as a company, and being one of the earliest femtech brands in the world. When I first launched FLO Living in 2012, there was very little information about women’s hormones (or their cycles) within the mainstream, and it was still considered extremely taboo to mention across all media platforms.  

Through the company, the app, my best-selling books and speaking, I’ve worked to help change the global narrative around hormones by introducing a variety of concepts - from what the color of your period blood means, to the infradian rhythm, to the Cycle Syncing® Method.

We’re proud to have helped women fix their hormonal symptoms naturally over the past decade, when all else has failed them. Our vision has always been to merge evidence-based functional food and micronutrient protocols with tools, tech and products that make fixing your hormones and syncing with your cycle easy.   

We’re here for you from your first bleed to your last.

We are so excited to continue building the world’s best hormonal healthcare platform and we’re just getting started!

Love, Alisa

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Who is FLO Living & Why Did We Rebrand?

Our vision for women’s healthcare is to make hormones make sense. We believe hormonal healthcare should be easy to understand, convenient to access, natural, and effective.

We wanted our brand to reflect this evolution visually, and bring a clearer and more refined platform for our community.

And after a decade of being on the bleeding edge of natural hormonal healthcare, we wanted to celebrate with an updated look and functionality!

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The New FLO Living Logo

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Our logo consists of a new gradient orb, which represents 3 things:

• The power of our cycle
• The dynamic and ever-changing nature of hormones
• The beauty of our hormones

(Did you know that when estrogen is heated and cooled it is pink?!)

New Colors for FLO Living

We’ve color coded everything to make it easier for you to get where you need to be. The colors within our brand represent four key hormonal pillars in your reproductive journey: 

• Menstruation (orange)
• Fertility (pink)
• Perimenopause (green)
• Cycle Syncing® (blue)

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What’s New 

At FLO Living, you can always expect a high standard of care, and in all of our offerings.

We’ve been hard at work to bring you:

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• A web based assessment to help you customize a care plan that’s right for your hormonal needs

• More products to support you from your first bleed to your last - through menstruation, fertility, and perimenopause 

• A new app to support you in symptom tracking, functional health management, and Cycle Syncing®

• A new hormonal healthcare web destination to understand how your hormones work and how you should care for them when they are out of balance. This is through our easy to navigate site and wealth of blog content

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We are changing hormonal healthcare together - thanks to you!

Our mission is simple - to build a new kind of hormonal healthcare company for women and to help as many women feel their best from their first period to their last one as possible. Because it is both a health issue and a feminist issue.

FLO Living is a company that helps end women's unnecessary hormonal suffering. And we are so grateful to our Cycle Syncing® community (130 million strong!) - for having the wisdom and courage to follow their own biology and their own timing, and the hundreds of thousands of women who have resolved their hormonal issues naturally.We take it seriously that you have trusted us for a decade to support your hormonal journey,  that you share us as a resource with your friends, and give us your constant feedback on what you want from our brand. We are grateful for your support and collaboration and are excited to be starting this new chapter with you. 

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Take our new assessment & receive your personalized care plan 

Your body wasn’t designed to have hormone problems. With FLO Living’s  personalized, scientifically backed food and supplement programs, you can do away with PMS and perimenopause symptoms, optimize your fertility, and finally feel your best – naturally. 

True hormonal healing is possible and it comes from nourishing your endocrine system with food and supplements. Now, we’ve created an easy way for you to experience lasting change and optimize your health.

Take our 5 minute hormonal health assessment, sharing details about your symptoms, cycle, diet and lifestyle, so we can help you understand the root causes of your hormone issues. You’ll receive a customized food program and supplement subscription designed to support exactly what you need. Then, optimize with our MyFlo app, which will give you insights based on your symptoms and help you stay on track.

Take our assessment here.

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New app features

We’re thrilled to introduce MyFLO 3.0 - a revolutionary app to track and improve your cycle. This is the health-supportive must-have app for your hormones! And now it is fully updated and better than ever! 

Some features of MyFLO:

• The official Cycle Syncing® App
• Access your hormone report and personalized care plan
• Track daily data, symptoms, functional health, and so much more
• Get personalized tips and facts daily to support your hormonal health goals

Download the MyFLOapp here.

Thank you for being a part of our FLO Living community, we are so excited for this next phase of our journey. Here’s to your hormonal health!